Since its inception in 2010, Instagram has rapidly grown from being just a photo-sharing app to an outstanding marketing frontier for all the potential small businesses. With over one billion active users, Instagram has become a force to reckon with when it comes to the marketing world. The Instagram marketing strategy has so much boosted and accelerated the growth of several businesses, making them achieve their respective business goals.
If you think marketing on Instagram is not the way to go; you will be in a rude shock when you have a glimpse of some Instagram statistics. To start with, Instagram has a whopping 25 million business accounts and about two million advertisers use it every month. Interestingly, approximately 44% of the active Instagram users are out to research and discover new brands on the site. Finally, people who follow their favourite brands on Instagram add up to 53% while a myriad post of at least 95 million is created on Instagram daily.
We will keep you up to speed in this article on how to successfully use the Instagram Marketing strategy in 2020 to increase your customer base immensely. Stay with us...
4-point Tips For Instagram Marketing In 2020
There so many tips that can make your business grow while using Instagram, but here are the best four.
1. Sharpen Your Instagram Bio
The part below your username that contains the information you need to share is what we call the Instagram Bio. All the information about your Brand name, product or service description, the contact information, and your website link are here. You should make your Instagram Bio vibrant by ensuring it is always engaging, informative, and captivating since that is the first thing all the users first see in your profile. Let it concisely describe your brand by even using emoticons that merge with your brand to make the profile more fun and relatable.
You can include a hashtag together with a primary link that can redirect the traffic to your website, landing page, the home page, website, or the product page demo.
2. Develop an Instagram Content Calendar
The secret behind gaining ground in Instagram marketing is to constantly and consistently publish content on your channel, and the only way is to have a content calendar that will assist you, as a marketer, to keep your posting on track. A good Instagram content calendar contains the content type, caption, graphic or video link, hashtags, day, date and time to post. This preparation should be done earlier enough, like two weeks, to allow for any adjustments.
Remember to use various content types and formats to fully engage your audience. Have a mix of videos, images, memes, quotes, text graphics, infographics, among others.
3. Use Curated Content
Sometimes creativity may end at some point as you try to post content on your channel. When you are in this critical state, it is good to use curated content from other relevant profiles to keep your followers on track. If you are worried about where to get the curated content, you can share thoughts by profound leaders and influencers in the industry. As you market your brand alongside this curated post, remember to tag the original content creator to give credit to them.
4. Always Respond to The Comments and Direct Messages (DMs)
Nothing is fulfilling, like engaging with your followers. Turn on your DM notification to receive messages from your followers to be in touch with the prospective clients. You can assign a person to respond or develop a script that will enable you to liaise with your prospects. Create even custom responses to automate your replies.
Unarguably, Instagram stands to be a very important marketing platform all over the world. However, one needs to up their game when they lead into this way of marketing since the marketing dynamics are always changing. Implement our 4-point Instagram strategy to reap astounding success in 2020.
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